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FootbALL: Everyone is welcome!


We showcase the FootbALL programme across our competitions to highlight the importance of diversity and inclusion in European football.

FootbALL video_30s

At our upcoming club competition matches, we'll be showcasing our FootbALL programme on perimeter boardings, stadium screens and on UEFA’s social media channels. A new television advertisement will also be played ahead of each match.

FootbALL is UEFA’s ongoing programme that aims to harness football as a catalyst to foster positive change in society, with a simple yet significant message: In football, everyone is welcome.

Launched at the UEFA Champions League final last season, the FootbALL programme highlights the power of football to drive positive social change across European communities and advocates that the game is open to all to enjoy, play, learn and develop.

The FootbALL advertisement tells the stories of members of the football community, all from different backgrounds and all with different roles in football: from a referee to a groundskeeper, from a fan to a coach. It aims to challenge the viewer’s prejudices and assumptions about the protagonists and shows that despite their differences and unique qualities, they all belong in football.

"By opening its arms to all, regardless of background, gender or ability, football creates a level playing field where everyone feels welcome, respected and valued. With the FootbALL programme, we aim ensure an era of inclusive and equal opportunity in European football through close collaboration with all European football stakeholders.”

– Michele Uva, UEFA’s director of social and environmental sustainability

FootbALL will spur new social actions and amplify existing ones, such as the Outraged educational programme, further informing the public on the efforts made by UEFA, its member organisations and football partners towards inclusion and equality in football.

The programme also contributes to achieving the aims of UEFA’s Football Sustainability Strategy 2030, which is to inspire, activate and accelerate collective action in support of social and environmental sustainability within the context of European football.

To learn more about UEFA’s work related to equality and inclusion, see the UEFA RESPECT Report 2022/23.

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